Project Name
Creating Compelling Property Descriptions
Tools Used for Development
Canva and Adobe InDesign
Project Oversight
Provencio Real Estate
My Role
Instructional Designer & Graphic Designer
Executive Summary
The purpose of this Instructor Led Training was to provide novice and experienced real estate agents with helpful tips and formulas for writing engaging property descriptions and headlines. Many real estate agents face writers block, feel pressed for time, or do not feel creative enough to put effort into their listing descriptions. This training takes the guess work out of writing descriptions so that agents can quickly craft them without the stress.
Challenges
Since writing listing descriptions is a task that most agents do not enjoy or feel motivated to do, it was a challenge to come up with a training solution that would be engaging, inspiring, and easy to retain.
Solution
To address this challenge, we created an Instructor Led Training with eye-catching presentation slides. The accompanying participant guide was designed to keep learners busy and engaged during the lecture. Once filled out, the participant guide doubles as a job aid that agents can use after the training has ended. Near the end of the training, agents will have the opportunity to write their own description and receive constructive feedback from peers and the instructor. This will hopefully reinforce their new knowledge and give them a chance to test out their new skills in a controlled environment.
Results
Completing this course should increase a real estate agent’s confidence with writing listing descriptions. The goal is also to decrease the amount of time spent creating listings so that they are able to put their energy towards other tasks.