Project Name
Creating Effective Commercial Property Listings
Tools Used for Development
Lectora, Adobe Illustrator, Canva, Audacity
Project Oversight
Provencio Real Estate
My Role
Instructional Designer, E-Learning Developer, Storyboard Creator, Voiceover Artist
Executive Summary
This interactive e-course was created to instruct real estate agents on the four basic steps for creating effective property listings. An effective listing is essential for catching the attention of potential buyers and will contribute to the success of a realty company. During this course, the learner will be a novice real estate agent learning to create property listings. Experienced real estate agent, Amy, will mentor the learner by providing guidance and sharing her successful personal experiences.
Challenges
Many of the steps for creating effective property listings are hands on and real world based. Ideally, a new real estate agent would learn these skills in-person with an experienced agent by their side. However, that is not always possible in the busy world of real estate. This leaves novice agents to either figure out how to create effective listings on their own or outsource description writing to a professional copywriter.
Solution
To address these issues, we created an interactive e-course using Lectora. This course features vivid and immersive illustrations along with game user experience to give the course a “real world” feel. The learner will be given many opportunities to apply their knowledge and receive immediate feedback throughout the learning experience. The realistic scenarios will allow them to train their eye and sharpen their skills without ever needing to leave the office.
Results
The engaging content will hopefully motivate learners to complete the entire training. Upon completion, an agent’s confidence in their ability to craft effective property listings should increase. Having a designated course for this skill should also release experienced agents of the responsibility of training new hires. Ultimately, this course should equip agents with the knowledge and skills necessary to create attention-grabbing property listings so that they can gain repeat clients and investors.
Illustrations Designed by Freepik